The twin virtues of the Taraci Collection construction were expediency and quality. The corresponding print catalog made its way to mailboxes in early September, and it was the website’s responsibility to be online and functional so that users could easily see the products and compile a quote request. The result is a fully browsable product catalog that allows users full access to their favorite items. On the flip side, Taraci’s people receive automated notices when a qyite request is submitted, allowing them to follow up with potential clients in a timely fashion. Coupled with a back-end administration tool that collects data for users who opt-in to newsletter updates and stores request histories, the site is a powerful tool for Taraci’ online marketing.
Role: Project coordinator, Front End Coding
